Going shopping is more fun when we are able to purchase brand name items! Visual branding and logos help us identify what we are purchasing! Browsing the web, filling our car tanks with gasoline, and deciding on what soda to sip on all comes into play when deciding which brands we prefer over others.

The coolest part about logos is the fact that they are usually a simple and small design that accompanies a business, company, or brand, yet they symbolize SO much. They help us recognize all of the things we know and love the most. How cool is that?

One of the most popular and well-known logos ever is the Pepsi symbol. It is circular and made up of two basic colors. It couldn't get simpler than that yet it says so much and speaks volumes! Another very popular logo is the green-colored mermaid that represents one of the most popular coffee places in the world!