Match The Logo To The Food Brand
- by Jessica
- – on
- in Mind Twisters
The commercialization of food products shouldn't come as a surprise. Everything around us has been marketed almost to the extent where the product itself is reducible to the brand like Kleenex or Hoover. Despite the plethora of brands, most of them have separate investors from their original founders. In fact, most brands are now owned by a handful of super-powerful conglomerates-- these typically stay within the range of expertise: Wonka might accumulate branded confectionaries, while Burger King stays with fast food.
It's crazy how much of our perception is subject to subtle and emotional manipulation of marketing campaigns. What child did not rejoice when they saw their parents pulling up to the golden arches? Some of the encouraging taglines and the addition of a toy in your kiddy meal was partially responsible for these feelings. Sometimes these company positions do actually alter our lives for the better. It is nice to have the option of Chinese/pizza delivery and now more localized delivery services that are ready to bring you the majority of local food in your area (like UberEATS or JustEat). It's interesting to think how brands can radically change our realities.
Do you know your food by it's logo?
Finger lickin' good
When someone says this fast food's name it immediately makes you think of mashed potatoes and chicken. It opened in the 1950's and challenged the hamburger's fast food market dominance. The fast food chain was established first by an entrepreneur in Utah and though he sold the business only a decade later to investors, Colonel Sanders's image is still used to market the product. It was one of the first fast food chains to expand outside the continental United States.
The Best Drink Created Worldwide
This soft drink was born out of a drugstore in the late nineteenth century. It was first named after the person who concocted it-- the pharmacist Caleb Bradham. He aspired to make a drink that was delicious and energy boosting and later added sugar and vanilla to boost the drink's flavor. An auto racer Barney Oldfield was the first celebrity to market the product. This product was offered three times to a larger similar brand but the latter declined to buy it out.
Betcha can't eat just one
This chip brand uses the cheeky dare above to encourage snackers to try their product. Apart from the original flavour this chip company initially only had a Barbecue alternative. In the 1970's they came out with their famous Sour Cream and Onion (delicious!) and other crazy flavors. It was the first snack brand to purchase TV advertisements to promote their product. Under this same franchise different chip brands are used in the UK, Ireland, and Australia though under different names like Walker's and Smith's respectively.
You Got 30 Minutes
This pizza brand began with two brothers in small town Michigan and is the epitome of the American Dream. They bought the first pizzeria through a loan and then one of the brothers expanded to two other stores within the same county. This pizza franchise has now been popularized by the Simpsons and is one of the first things you and your friends consider when someone suggests getting takeout. Only twenty years after its initial opening it expanded internationally to Canada.
Good food, good life
This Swiss transnational company initially dealt in milk based baby food in the nineteenth century. However it was soon popularized for perfecting milk chocolate. The first World War created a huge demand for milk based food and the brand's revenue soared. They now have expanded products to include water, breakfast cereal, frozen food, and pet food. The corporation even has a separate Health Science branch. Sometimes the brand name appears with a little birdie and a nest on the left of the logo.
Make today delicious
This American easy meal product provided and continues to provide dinners for families all over North America, most specifically the minute mac n' cheese. The brand is an official partner of both Major League Soccer and the National Hockey League. The franchise is credited with producing and popularizing processed cheese, cereal companies and meat businesses. This food company has a branded interest in all of these fields as they all eventually merged with this conglomerate. It continues to be headquartered in Illinois, its historic starting point.
Free the joy
Famous for the products Dairy Milk chocolate and Creme Egg, this chocolate company is based out of England. The brand is ubiquitous around Europe and notable for using more milk than other chocolate sweets. It was established almost two hundred years ago and has merged with other confectionary brands over the years making it the second biggest after Wrigley's. The company was begun by two brothers whose descendants specified production away from coffee and tea to make a more quality chocolate.
Live más
Begun in Irvine, CA this fast food chain centres around cheap Tex-Mex food. Everyone remembers the mascot Chihuahua that starred in all of this fast food restaurant's commercials. Their speciality items include a hard-shell taco made of Doritos (?!) and other more typical cuisine like burritos, quesadillas, and nachos. Serving over two billion customers annually this Tex-Mex restaurant had to recall over 50$ million worth of branded hard-shells because they contained GMO corn not approved by the Food & Drug Administration.
Taste the Feeling
This carbonated soft drink was the first to be conceived in the nineteenth century and is generally seen as the classic brand. The drink first consisted of a combination of kola nuts and coca leaves (and contained slight traces of cocaine). The brand's marketing policies made it an unquestionable soft drink giant in the twentieth century. In 2015 the company was seen as the world's third most valuable brand. Blind of all social context this brand released an ad with Kendall Jenner offering a peaceful coke to policemen during a violent protest.
I'm lovin' it
Everyone recognizes these golden arches. Most people remember getting really happy when they heard what was for dinner (probably due to the cool happy meals and the toys that came with). These aggressive ad campaigns catapulted the original barbecue restaurant to a brand that has almost become synonymous with hamburgers. The brand is also malleable such that it is possible to get local specialties from this brand in its different international locations. For example in Vietnam it might offer pho, while in France it offers wine and macarons.
Your true piece of Switzerland
This Swiss chocolate brand is produced in Bern-- a word that is visible in the logo name and also in the bear shape that you can see in the mountain. The chocolate is amazing, with some flavours containing nougat, honeycomb, and caramelised almonds. This brand is also distinctive because the chocolate is always shaped as a triangular prism and you have to break off the separate peaks to eat it. For holidays a massive bar is available for family sharing.
I want my baby back ribs
This sit-down American restaurant specializes in Tex-Mex food. It started in Dallas, TX in 1975 and they offer a plethora of different hamburgers as well as special meat cuts like tenderloin or ribs. The tagline above was used since the restaurant's early success but NSYNC's 1990's hit brought it back to prominence. The chain has establishments in places as far as Saudi Arabia and Singapore. It is styled as an inexpensive, informal place to take the kids or to have a birthday party.
Blend in the good
This healthy and active lifestyle brand was around before everyone seemed to get into the juicing trend. It started as the senior project of avid cyclist Kirk Perron at California Polytechnic State University. These juices can include things like wheat shots and special grass to improve digestion but they also have a secret menu with items like white gummy bear and pink star that contain more processed sugars than the original flavors. In 2008 the company expanded to providing healthy wraps and food along with their smoothies and juices.
Quality you can taste
This hamburger chain is unfortunately only available in the Western United States. It began in California and aspired to make fresh hamburgers available to all; the business is headquartered in Irvine, CA and still owned by the original family. They offer without a doubt the freshest fries that are only precut but never frozen, their menu is minimalist, and the restaurant feel is like a 60's diner. Workers get paid higher than minimum wage and are paid more if they receive higher GPA's while working there.
It's waaaay better than fast food
Founded in Columbus, OH in 1969 this fast food chain offers hamburgers internationally though 77% of their restaurants are based in North America. Their signature sandwich is Dave's quarter pounder single burger. The chain uses square hamburger patties to differentiate themselves from other hamburger chains. They also offer chicken fingers, frosties, and of course french fries. This company also founded another fast-food conglomerate Sisters Chicken but later sold that one to investors. It was also the first fast food chain to introduce a salad bar.
31 flavours
This ice cream chain claims to be one of the largest chains specializing in ice cream with over 7,500 locations. The two founders chose the tagline above to advertise having a special flavour for every day of the month. They believed customers should be able to try different flavours before settling on one they wanted to buy. This idea was revolutionary because in the 1950's the idea that any ice cream parlour would offer more than five flavours was luxurious.
Food as it should be
This American bakery-cafe was founded in Missouri and offers soups, salads, pasta, and freshly baked goods. It first had a French name but now has changed to its Latin equivalent. It has around 2,000 locations in North America and markets off of using clean ingredients in their food. It has been rated best salad, best atmosphere, and best healthy option amongst other awards and is seen as a good option for eating on the go. The company aspires to not use any artificial colouring, preservatives, or sweeteners.
Taste like it was ground moments ago
This company is run out of Oakland CA and is considered one of the main third wave coffee players-- viewing coffee as an artisanal foodstuff instead of a commodity. This practice has clear analogies with arguments for micro-brewed beer and the like. It is a venture and has about 50 cafes open in places like Washington, NY, and Tokyo. Nestle has about 70% stakes in the company and the brand is backed by the tech hipsters from the Bay Area.
Do You Love It Love It?
It is fair to say that this brand revolutionized ice cream. They created a make-your-own ice cream schema where the customer can choose their flavour and the types of cookies, nuts, or other ingredients they could want added. It marketed itself as being between soft-serve and hard packed ice cream. All of their ice cream and waffle/regular cones are made in house with the latter being baked daily. The ice cream itself is heavy in cream and thus much richer than other ice cream brands.
Pizza! Pizza!
Began in 1959 this franchise is the third largest pizza take-out in the United States. It is based out of Michigan and begun by the Detroit Tiger's farm team shortstop Mike Illitch and Marian Illitch. They originally also served hot dogs, chicken, shrimp, and fish. However the company has now shifted more to takeout when their inital "Hot 'N Ready" option was extremely popular. They have restaurants in all 50 states and are often found in K-Marts. It remains a fast-growing company.
To inspire and nurture the human spirit
This coffee franchise founded out of Seattle, WA in the 1970's. Now the company is one of the world's most profitable food businesses with over 24,000 locations. Their idea of creative coffees was genius-- you know you used to crave frappuccinos when you were young. They also offer seasonal selections like peppermint in the winter and pumpkin spice in the upcoming fall! They were initially recognized also for their known for different "Italian" sizing; the company made everything it offered tailored to a specific style.
Make your body happy, drink more water
Introduced in 1994 in the United States the manufacturer PepsiCo produced this water brand that is now sold worldwide. Beyond questioning why would you have to brand water-- this type is taken from local sources but purified to give it a smoother taste.This brand name is used on skin care products as well as providing major sports sponsorships. The brand also produced carbonated, fruit-flavored variations of its water with no calories or carbohydrates. They also produced vitamin-enhanced powders that dissolved in water.
Bringing the good
Started in 1988 this independent cooperative is based out of Wisconsin. It consists of 1,800 Canadian and American family farmers who sell dairy products and vegetables to all the 50 states and export to 26 other countries from Asia to Europe. They all abide by certain sustainability rules and organic agriculture practices. Over 800 people work for the cooperative itself and it remains based in Wisconsin. The cooperative has sponsored American cyclists in the 2016 Summer Olypmics and other national sports ventures.
Good things come to those who wait
This Irish dry stout was introduced over 250 years ago in the city of Dublin. It is flavored with malted barley and roasted unmalted barley. It has retained the characteristic tang and thick creamy head. The creator started brewing these beers at the St. James' Gate Brewery and signed a 9,000 year lease for only 45 British pounds per year. In 1769 he exported the first beers to England. In 1900 the brewery had unparalleled welfare benefits for its labour force. It remains the most popular beer in Ireland.
It gives you wings
This energy drink was made in the late 1980's and first sold in Thailand by an Austrian entrepreneur. Different marketing and taste profiles matched the popular preferences in the respective international markets. The brand pairs itself with extreme sports like Cliff Diving, Air Races, and Crashed Ice (whatever that refers to) to promote the idea that the impossible becomes possible with this drink. The drink was initially popular amongst Thai truck drivers and manual laborers. The brand has the highest market share of any energy drink company.
Other potato chips just don't stack up
This brand of potato chip was introduced in the late 1960's. The brand looked to solve the problem of too much air in chip bags and also the inevitable fragility of potato chips (an apparently hard thing to make tasty). With this newly offered cylindrical can you got just as many stacked chips as it looked like and they were mostly all intact. Also, you know you used to put two of these chips in your mouth and pretend to be a duck for your friends.
Usually when you roll something this good, it's illegal
This is an American chain of Mexican food that is always fresh and uses non-GMO ingredients. Their tagline plays off their amazing burritos and compares it to "trees". An alumni of the Culinary Institute of America institute became a chef in the popular primarily Mexican American district of the Mission in San Francisco. He observed how popular taquerías and burritos were there and opened his first grill in Colorado in the early 1990's. The company has now over 2,000 locations.
57 Varieties
This massive conglomerate is known for its ketchup and other condiments but it seems to own half of the American processed food market. Ok, maybe this is an exaggeration but it owns 150 top or number two brands worldwide. Since the company was founded in 1869 in Pennsylvania, it has managed over sixty products simultaneously. Another very visible product this company promotes is baked beans. The owner operators introduced a mechanical assembly line format in the nineteenth century, an undiscovered technological move at that time.
America runs on ******
Founded in Massachusetts in 1950, this fast food bakery chain has over 12,000 locations and caters both cold and hot foodstuffs. These casual fast coffee and donut places always come with the stereotypical image of police frequenting them. The entrepreneur William Rosenberg came up with the idea after watching food consumption at construction sites and factories and noticing coffee and donuts were the favourite choices. The informal coffeehouse branched out from Universal Food Systems and merged instead with Baskin Robbins.
Delightfully tacky, yet unrefined
Beginning in Florida in the 1980's this casual restaurant chain merged sex with food. It began with six men with no restaurant background hiring only attractive young women and making them wear short orange shorts and revealing tank tops. The place was soon dubbed a breastaurant (known for beer, wings, and buxom waitresses) and came under fire for objectification of women. There were even calendars of hooter girls where waitresses from certain locations were tapped for an annual shoot. Hopefully they were tipped well.
The wax doesn't go on your nose
This cheese snack is unsurprisingly French and came out in the 1970's. It is presented in a wax circle to keep the cheese clean and fresh. At elementary school everyone wanted your wax to play with if you had one of these. In the United States the brand was launched under the Laughing Cow brand. There are several flavours like Cheddar, Edam (the original), Emmental, and Gouda which all come with different coloured wax packaging. It's hard not to play with the wax!
Flavor belongs in your cup
Founded in 1966 in Berkley this bay area specialty coffee introduced mixing Arabica beans in French Roast and espresso blends. The company prides itself on bean freshness and a passion for coffee. The company served as a model for Starbucks's commercial expansion. Since it was from Berkley CA it provided benefit programs (including dental and vision programs) for part-time and full-time workers based on an average of hours. Most of these coffee stores are in CA, MA, OR, WA, CO, and IL.
If patience is not your thing
This brand began more than 160 years ago in Germany by a founder of the same name. Now these products are typically foods and beverages, specifically dehydrated broth and condiments. The purpose of this brand was to help flavor things that people might not want to make from scratch; to make life easier but not have to compromise flavor. It was acquired by Unilever in 2000 and is its largest selling brand. Kosher soups and condiments of this format are available in Israel and America.
The sign of good taste
Developed over 120 years ago, this Scottish small time business owner developed a multipurpose grocery store. The idea had grown into more than 200 shops within the decade. His success gave him the funds to travel and explore other ingredients and unheard of vegetables to stock his stores. At this point he began packaging and selling tea with some of the herbs and spices grown in other parts of the world. Now cold canned or bottled teas that bear his name are sold by a company jointly owned by Unilever and PepsiCo.
Slicing up freshness
This quick service fast food restaurant was developed in Ohio in the 1960's and now has locations in Canada, Turkey, and Qatar. The founding brothers wanted to create a fast food franchise outside of the hamburger business and settled on one that would put meat alone at the centre of their menu. They spiced up their menu with items like market fresh sandwiches, curly fries, and two signature sauces. In the 1990's they added a light menu with healthier options like salads.