If You Can't Match The Logo To The Brand, You're Not A Real Sports Fan
- by Cynthia Levy
- – on
- in Sports
Sports brands not only design and produce sporting goods and equipment, they also sponsor all kinds of sporting leagues like the NHL, NBA, and the MLB along with other athletic events. Every sporting company has a brand name and logo that it tries to promote. Sports brand logos can be seen in every aspect of a sporting event.
From the league sponsors down to the undergarments worn by the players, everything in sports today is branded and stamped with a logo. Not just on the sporting field or race tracks, these brands have also invaded the casual lifestyle apparel that we wear. It is true then that sports brand and their logos have become a part of our everyday life.
We wear apparel with brand logos on them, we see the logos on television, we see them on advertising boards, and we see them on the people around us every day. It does not take a fitness freak or a sports enthusiast to match a sports brand to a logo.
Below are 50 logos to try to match with their brand name. Go ahead and try out the challenge! It is a different type of workout to engage in, one that will challenge the mind!
Which brand uses this logo?
This company was founded in 1973 by a family in Montebelluna, Italy. It first produced tennis shoes followed by footwear for other sports like volleyball, football, basketball, and athletics. The company’s next venture was in the sports clothing industry. They sponsored famous tennis players like Martina Navratilova, Boris Becker, and Thomas Muster among others. The company was bought by VINAY BMS in June 1999 and the name Sport Italia was added to the original brand name. Today this company distributes products in over seventy countries.
Which brand uses this logo?
This brand was a French clothing company founded by a former tennis player and Andre Gillier in 1933. This company sells sportswear clothing and footwear. Other products sold by this brand include perfume, watches, leather goods, and eyewear. It is famous for introducing what came to be known as polo shirts. Fans nicknamed the founder of the company, “The crocodile,” because of his tenacity while playing on the tennis court. The brand was bought by the Swiss company Maus Frères in 2012.
Which brand does this logo belong to?
This is a British sporting goods company which has specialized in manufacturing golf and tennis equipment since 1910. It was first set up as a company that manufactures goods from rubber in 1889. SRI Sports owns the company in most parts of the world, while in the US it is jointly owned by Sports Direct. In 1946 the company established and sponsored a golf tournament which later came to be known as the British Masters. Their logo, the “flying D,” was introduced in 1960.
Do you know which company uses this logo?
This is a German multinational company which manufactures and designs sport and casual footwear along with other apparel and accessories. The company was first founded by two brothers who parted ways in 1948. The other company came to be known as Adidas. Both are currently based in Herzogenaurach, Germany. The company was first named Ruda and the logo had a square with a beast that jumped through a D. Today the company employs over 10,000 people and sells products in over 120 countries.
Which brand does this logo belong to?
This American sports brand manufactures footwear along with sports and casual apparel. The company was founded in 1996 by Kevin Plank who was special captain of the football team of the University of Maryland. Plank was fed up with having to change his sweat soaked shirts under his jersey and noticed that his compression shorts stayed dry. This inspired him to make a moisture-wicking, synthetic fabric T-shirt. The company was contracted by Warner Bros in 1999 to outfit two feature films Any Given Sunday and The Replacements.
Which sports brand is this?
This company is a sportswear and football equipment manufacturer based in Greater Manchester, England. It was founded by two brothers, Harold and Wallace Humphrey. It first designed kits for the Manchester City and Portsmouth clubs in 1934. In 2012 the company became a subsidiary of the Iconix Brand Group. In the 1952 Summer Olympics the British team wore Umbro kits that were tailored according to the needs of individual sports. They supplied the British Olympics team with sports kits for the next twenty years.
Which brand does this logo belong to?
This is an American multinational corporation based in Oregon. It is the largest supplier of athletic apparel and shoes in the world. The company was founded in 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight. The company’s present name is taken after the Greek goddess of victory. This company previously owned Cole Haan and Umbro. It not only manufactures sportswear and equipment but also operates retail stores around the world. The company is known for its trademark “Just Do It” and the Swoosh logo.
Do you know which company uses this logo?
This is an American manufacturing company that produces sportswear with a focus on throwback accessories such as hats and jackets of major league sports teams. It was founded in 1971 by David Beckerman who wanted to manufacture uniforms for high school athletic teams. The company’s current licenses include leagues like the NHL, NFL, MLB, NCAA, and the NBA. The company also used to manufacture compression shirts and shorts like those produced by Under Armour. In 2004 Nike purchased the holding companies of the brand.
Do you know which company uses this logo?
This company is an American multinational company based in Boston. It was founded in 1906 by William J. Riley, a British emigrant who first designed the flexible arch support shoes for better comfort and greater balance. The company manufactures in both the United States and the United Kingdom, which supplies the European market. Because their products more expensive than most other sports footwear, the company differentiate their products with additional technical features like blended gel inserts or heel counters. It also manufactures a greater selection of sizes, including very narrow and very wide.
Do you know which company uses this logo?
This is a Japanese company that manufactures sporting equipment for tennis, golf, and badminton. It mainly produces tennis balls, racquets, clubs, shoes, shuttlecocks, and other equipment for those sports. The company was founded in 1946 by Minoru Yoneyama and first produced wooden floats for fishing nets. The company successfully made aluminum badminton racquets and then later applied these techniques to tennis racquets in 1971. Martina Navratilova used their racquets very successfully during the late 80s and 90s which added to their popularity.
Which brand does this logo belong to?
This is an American shoe company which manufactures apparel, lifestyle brand footwear, and skating shoes. It is one of the most iconic footwear companies in America. This company was founded in 1908 and became a subsidiary of Nike in 2003. It started manufacturing athletic shoes in 1915. During World War II the company stopped producing for the public and manufactured for the military. The star insignia, the All Star’s rubber sole, wrap-around strip, and smooth rounded toe are all iconic of this brand.
Which brand uses this logo?
This sports brand was established by J.W. Foster and Sons in 1895 in Bolton, England. It mainly produces footwear and apparel for fitness and running, and also sportswear clothing. It is the apparel sponsor for CrossFit, Les Mills, Spartan Race, and UFC. The company designed the first athletic shoe for women in 1982, which was to be used in aerobics. The brand’s first logo, the Union Jack, was changed in 1986 keeping in line with the company’s transition to a performance brand. The company became a subsidiary of Adidas in 2005.
Which brand does this logo belong to?
This is a Chinese company that makes sporting equipment and athletic footwear. It was founded in 1989 by a former Chinese Olympic gymnast who remains the Chairman of the company today. The company created a joint venture with French sports company AIGLE in 2005 which gave it exclusive rights to be the only distributor in China for 50 years. The company has endorsed a number of sport teams and athletes both in China and other countries. It signed a partnership with NBA player Dwyane Wade in 2012.
Which brand does this logo belong to?
This company is a Japanese sportswear and sports equipment company founded in 1906 in Osaka, Japan. It manufactures various sports equipment and sports apparel for tennis, baseball, golf, volleyball, football, and more. In 1933 it presented Star Line which was the first golf club made in Japan. Two years later it had the world’s largest golf club showroom. The company has signed sponsorship deals with prominent sports personalities like Carl Lewis, Joe Montana, and Nick Faldo. Tiger Woods used their golf clubs until he turned professional in 1996.
Which brand uses this logo?
This is an American company that manufactures sports-themed food and beverage products. The brand is built around a sports drink which is its signature product. The drink was created to help players replace the body fluids they lose while playing. It is currently manufactured by the PepsiCo company and marketed in over eighty countries around the world. The drink was originally produced by Stokely-Van Camp, PepsiCo bought the company in 2000. It has become the fourth largest brand of PepsiCo based on worldwide retail sales.
Which brand does this logo belong to?
This is a headwear company that was founded by Ehrhardt Koch in Buffalo, New York in 1920. Koch borrowed $5,000 from his aunt to start his own cap company. Today the company manufactures headwear, baseball caps, apparel, and accessories. One of its famous models is the 59Fifty baseball cap, the official on-field cap of Major and Minor League Baseball. The company has signed exclusive rights for NBA on-court products in 2017. It became the first headwear company to have such exclusive rights for the MLB, NFL, and NBA.
Do you know which company uses this logo?
This is an American clothing manufacturer specializing in sportswear. The company is a subsidiary of the HanesBrands Inc. and is the second largest brand after Hanes. This brand was set up by the Feinbloom brothers in 1919 and soon signed an agreement to produce uniforms for the Michigan Wolverines team. The US Military Academy also adopted the brand for use during its training and physical education. In the 1990s the company produced uniforms for all the NBA teams and some NFL teams.
Which brand does this logo belong to?
This is a German multinational corporation that designs and manufactures footwear, clothing, and sports accessories. This company is the largest sportswear producer in Europe and the second largest worldwide. The company typically features three parallel bars on its clothing and shoe designs. The company makes kits for all of the major sports in the world. The company’s innovative design “Copa Mundial,” a molded boot to be used on firm dry pitches, is the best-selling boot of all time. FIFA also commissioned the brand to design soccer balls to be used in the Soccer World Cup tournaments.
Which brand does this logo belong to?
This is an American international sporting goods company founded in 1982. The company manufactures, markets, and sells golf accessories, golf equipment, and golf lifestyle-related products all over the world. It is the largest manufacturer of golf clubs in the world. The company sells its products through sporting goods retailers, golf retailers, mass merchants, online, and through its trade-in services. This company also acquired the Odyssey putter brand in 1997 and markets their products as well. Golf Star Professional Annika Sorenstam announced in 2003 that she would wear this company’s footwear collection.
Do you know which company uses this logo?
This is a South Korean company that manufactures sporting goods. It was originally founded in 1911 in Italy, but was taken over by a Korean company in 2007. The company is now owned and operated from South Korea. At one time this company’s primary product was underwear. The company started by making clothing for people in the Italian Alps before it began manufacturing sportswear in the 1970s. Famous tennis player Björn Borg endorsed the brand during its first years of operation as a sportswear manufacturer.
Which brand uses this logo?
This is a Japanese multinational corporation which produces high-end footwear and sports equipment. It was founded in 1949 by Kihachiro Onitsuka who started manufacturing basketball shoe in Kobe, Japan. The name of the company is taken from a Latin phrase meaning “A healthy soul in a healthy body.” The company’s running shoes have been ranked as one of the best performance footwear products available on the market. It was originally named Onitsuka Co., after its founder, but changed to the present name when it merged with GTO and JELENK in 1977.
Do you know which company uses this logo?
This is an American sporting goods company founded in Chicago in 1876 but now has headquarters in Bowling Green, Kentucky. The company focuses on producing balls for many sports including soccer, baseball, volleyball, and American football. They are particularly known for their basketballs. The company’s “League Ball” was officially adopted by the American Association of Professional Baseball Clubs and the National League for the 1892-96 seasons. It has been used by the National League since 1880. During World War II, the company joined the New England Small Arms Corporation to manufacture Rifles.
Which brand uses this logo?
This is an American sports equipment company founded by the meatpacking company Sulzberger & Son as the Ashland Manufacturing Company in 1913. It uses animal by-products to make violin strings, surgical sutures, and tennis racket strings. Later it expanded to manufacturing tennis racquets and baseball shoes. Today the company makes equipment for many sports like basketball, baseball, football, golf, tennis, soccer, badminton. In 1989 the company merged with Bogey Acquisitions Company and as a result became a subsidiary of Amer Sports.
Which brand does this logo belong to?
This is a French company that manufactures snowboard, alpine, and Nordic equipment along with related outerwear and accessories. The company was founded in 1907 to manufacture wood products for the textile industry. It was one of the first companies to produce skis made out of plastic. Athletes using the company’s products won at the Winter Olympic games in 1992 and 1994. Famous Italian skier, Alberto Tomba used to race on this company’s skis during the 1980s and 90s. The name of the company means “nightingale” in French.
Which brand uses this logo?
This is an American brand that designs, manufactures, licenses, and markets fitness, mixed martial arts, and boxing related sporting goods equipment. It also manufactures footwear, clothing, and accessories. The company was founded in 1910 by Jacob Golomb who began making swimsuits that would last for a full year. The company made its first boxing equipment in 1917 when it was approached by Jack Dempsey to develop headgear that would last more than 15 rounds of intensive training. The company has received the World MMA Award for Best Technical Equipment Brand Award five times.
Do you know which company uses this logo?
This is a basketball footwear and athletic clothing brand that is produced by Nike. It was created for a famous professional basketball player. The first footwear was produced in 1984 for the player and released to the public only the next year. Peter Moore, Bruce Kilgore, and Tinker Hatfield designed the shoes for Nike which emerged under their own brand name. The brand sponsors 21 active players from the NBA including Chris Paul, Blake Griffin, Jimmy Butler and, Kawhi Leonard. It also sponsors other leagues like the NFL, MLB, and NASCAR.
Which brand uses this logo?
This is an Australian company that manufactures and distributes swimwear and swim-related accessories. The company was founded in Sydney by Alexander MacRae, a Scottish emigrant, in 1914. It became a subsidiary of the British Pentland Group. Today the company is manufacturing various products that ranges from swimsuits and goggles to wrist watches. The company boasts that thirteen out of fifteen athletes who broke swimming records in the 2000 Sydney Olympics wore the company’s products. In the 2004 Athens Olympics, Michael Phelps wore the company’s brand while earning eight medals.
Which brand does this logo belong to?
This is an Italian company that manufactures athletic footwear and apparel for various sports like tennis, football, cycling and rugby. It has manufacturing locations in the US, Hong Kong, Bangladesh, Australia and Italy. The name of the company means “by means of gift”’ in Greek. The company’s first product was a mountain climbing boot and then in the 1960s it started making ski boots. In the 1970s it began manufacturing shoes for tennis and running. Champions like Guillermo Vilas and Björn Borg cooperated with the company leading to manufacturing of more technologically advanced shoes.
Which brand does this logo belong to?
This is a Canadian company that produces athletic footwear and apparel. It was started by two former rugby players, Brian McKenzie and Matt Weingart, in 2010. The two founders wanted a shoe that would keep their feet comfortable, warm, and dry during the game. The company is based in Victoria, Canada. The company has also produced several lines of apparel like HauteD, BioSkyn Apparel, Aggression, and Barefuta. In 2016 the company signed deals with several Brazilian football clubs such as Fluminense and Atletico Mineiro.
Do you know which company uses this logo?
This is an American company founded in 1887 by two brothers in Saint Louis during the middle of the Long Depression. The brothers sold fishing tackle, guns, football, golf, polo, tennis, athletic, and general sporting goods. The company presently specializes in the manufacturing of baseball equipment but also produces softball, basketball, American football, and training equipment. In 1902, the company became the first to introduce shoulder pads to football. Since 1929 Horween Leather Company has been providing leather for this brand.
Do you know which company uses this logo?
This is a Dutch clothing and sports company that sells tennis and alpine skiing equipment. The company is made up of several previously independent companies and has its headquarters in Amsterdam, Netherlands. It produced one of the first successful metal-wood composite downhill skis and one of the first oversized tennis racquets made of metal. In the 1960s the company created a tennis division that manufactured tennis racquets made with aluminum frames. Novak Djokovic, Maria Sharapova, and Andy Murray used the company’s racquets to win major tennis titles in 2012.
Do you know which company uses this logo?
An American manufacturer of ice hockey, soccer, and lacrosse equipment and clothing, this company is based in Warren, Michigan. The company was founded in 1992 by David Morrow who was a former lacrosse player. In 2012 it entered the soccer market to manufacture kits and training equipment for various clubs around the world. The company was embroiled in controversy when it launched a marketing campaign via twitter. If twitter users used the hashtag #ninjaplease, they were entered in a raffle to win a free pair of shoes.
Which brand does this logo belong to?
This company was founded in Alabama in 1902 as a clothing manufacturing company. It originally produced undergarments for women and children. In the 1920s it started manufacturing sweaters, long underwear, women’s bloomers, and athletic shirts. In the 1930s it started its athletic division which focuses on athletic garments including pants and jackets for baseball, basketball, and football. In 2013 the company signed with The Harlem Globetrotters to become the official provider of uniforms, practice, and travel gear. It is also the official sponsor of Little League Baseball.
Do you know which company uses this logo?
This is a British company founded in 1881 and is one of the oldest sporting brands that still operates today. The company is a manufacturer of sporting goods and focuses on producing for racket sports such as tennis, golf, hockey, and cricket. It holds the record for longest sporting sponsorship in the world due to its association with Wimbledon Tennis Championship. The company has been providing balls for the Wimbledon since 1902. Many famous cricket players like Sir Don Bradman, Sir Viv Richards, and Sir Garfield Sobers used the company’s cricket bats and products.
Which brand does this logo belong to?
This is an American brand of clothing and sneakers that is endorsed by Stephon Marbury, the CBA player. Marbury wanted to offer inexpensive high-quality shoes to kids who could not afford high priced footwear. Its first basketball shoe was launched in 2006 at a price of $14.98, in competition with higher priced products that were endorsed by well-known athletes. Marbury travelled across the United States to promote the brand. He has been interviewed by Oprah, Good Morning America, and Good Day New York among many others.
Which brand uses this logo?
A German sporting goods manufacturer, this company was originally set up in 1948. Initially the company focused on production of leather studs for soccer boots. Later it began manufacturing shin guards, sports bandages, goalkeeper gloves, and soccer equipment. The company operates a multi-brand strategy for basketball, handball, and soccer since 2002 including brands such as Kempa, Spalding, and BLK. The company operates with an indirect distribution strategy through subsidiaries in Spain, Sweden, and France. The company was sold to the Daiss family in 1998.
Which brand does this logo belong to?
This company was founded in 1960 as Neill’s Sporting Goods. It initially manufactured equipment for little league and school athletic teams until the business began to expand in the following decades. The present brand name was started in 1986. The company became one of the most popular sports apparel brands in the Southeastern United States. Neil partnered with the W.C. Bradley Company for a five-year contract starting in 1986. The company was eventually bought by the Russell Athletic company in 1993.
Which brand does this logo belong to?
This is an Irish company that produces and supplies sports equipment. It was founded in Dublin in 1988. It became the first Irish sportswear company that got accredited with the Oeko-tex standard certification, assuring that its garment textiles are free from any harmful chemicals. The company entered the English soccer market in 1994 to sign a deal with Premier League team Middlesbrough. In 2011 the company signed a deal with another Premier League side, Norwich City, to supply them with their sports equipment.
Which brand does this logo belong to?
This is a Canadian athletic apparel company founded in 1998 by Chip Wilson in Vancouver, Canada. It is described as a yoga-inspired athletic apparel company which designs and sells its products via international clothing stores run by the company. The company manufactures performance shirts, shorts, and pants along with lifestyle apparel and yoga accessories. In 2011 Brittany Norwood, an employee, murdered her colleague Jayna Murray inside the company’s store in Bethesda, Maryland. In 2007, the New York Times reported that false claims had been made by this company with regard to its Vitasea clothing product.
Which brand does this logo belong to?
This is a lifestyle and performance footwear company headquartered in Manhattan Beach, California. The brand was founded by Robert Greenberg in 1992. It has become the United States’ second largest athletic footwear brand. It earns more than $3 billion in revenues and employs over 9,000 people worldwide. The company initially produced skate shoes and utility-style boots but has since diversified to include thousands of athletic and casual styles for men, women, and children. It promotes its brand through celebrity-driven advertising.
Which brand uses this logo?
This is an American company that designs, manufactures, and distributes sportswear, footwear, and outerwear. It was founded by Paul Lamfrom, father of the present chairperson Gert Boyle, in 1938. Today, apart from sportswear, the company also produces camping equipment, skiwear, headwear, and outerwear accessories. The company is named after a river in the United States. In 1998 it became a publicly traded company. So far, the company has acquired many of its competitions like Sorel Corporation, Mountain Hardwear, Pacific Trail, and Montrail brands.
Which brand does this logo belong to?
This is an American sporting goods company which manufactures athletic shoes. It was founded by two brothers Art and Ernie Brunner who became interested in tennis after immigrating to the US. The company is presently based in Westlake Village, California and is owned by the Korean firm E-Land World Limited and its founder Kevin Randall. Steven Nichols boosted the company’s marketing budget and hired key people from large companies to begin a marketing blitz around the brand in the 1990s. One of its advertising slogans is “Put Your Spin on it.”
Which brand does this logo belong to?
This company was established by an English cobbler in 1823 when he developed footballs for the Rugby School in his neighborhood. It is currently manufacturing sports equipment and specializes in netball and the rugby union. The company has supplied six Rugby World Cups in a row from 1995 to 2015, and is the long-standing manufacturer of rugby balls many countries. This company also officially supplies balls to the ANZ Championship, that is the biggest netball competition worldwide. In 2002, the company was bought by Grays International.
Which brand does this logo belong to?
This sports clothing company was established by three English natives in 1904. They initially manufactured garments in New Zealand and made uniforms for the New Zealand and Australian armies during the First World War. This company was approached to make sports attire for the All Blacks rugby team. The tagline of the brand is “Committed to the Game.” The company’s logo is the silhouettes of three Kiwi birds creating the letters CCC. Their headquarters are located in Stockport, UK with offices in New Zealand and Australia.
Which brand uses this logo?
This is a Chinese company involved in the business of development, design, manufacture, and marketing sportswear that includes: sports footwear, apparel, and accessories. The company was founded by Ding Shizhong in 1994 and is headquartered at Fujian, China. It acquired the Fila trademark in mainland China, Hong Kong, and Macau in 2010. This company is the official sponsor and supplier for various teams and players like Rajon Rondo, Chandler Parsons, Klay Thompson, and Manny Pacquiao. It was also the official apparel sponsor for the Chinese national Rio Olympics team.
Which brand does this logo belong to?
This is a Spanish company specializing in sport and fashion shoes. The headquarters of the company are located in Capellades, Spain, and they have retail outlets in many other European and Asian countries including Japan. Its products are identified with the unique X symbol that serves as its logo. The company was founded in 1939 by Luis Berneda and was initially named Berneda. It manufactures shoes for many sports including: rugby, football, futsal, boxing, and handball. The brand became popular when its shoes were used by soccer players such as Hugo Sotil and Ladislao Kubala.
Which brand uses this logo?
This company was founded in 1950 in Tokyo, when a father made, what became Japan’s first bicycle racing apparel, for his son. The company has been known for its innovative approach in manufacturing new designs using new technologically. Today it produces sports apparel focusing on cycling and triathlon. The 1984 the USA Olympic cycling team was sponsored by this company. The company was also named the exclusive sponsor of training apparel and cycling footwear for the USA Triathlon in 2017.
Which brand uses this logo?
This is an Australian based company which designs and manufactures compression sportswear for both athletes and sports enthusiasts. The company was founded by physiologist and ski enthusiast, Brad Duffy in 1996. Their first three products were for travel, multi sports, and for Alpine pursuits. Steve Waugh, the then Australian cricket captain was chosen as the public face for the new products. The company has partnered with Chinese company Li-Ning to make co-branded products for the Chinese market. It currently manufactures over 150 different compression products that includes specific ranges for snow sports, golf, cycling, and triathlon.
Which brand does this logo belong to?
This is a sportswear brand founded in 1975 in Argentina, as a subsidiary of the Alpargatas company. It manufactures various products such as footwear and clothing, sport bags, balls, underwear, and general equipment for football, basketball, rugby, volleyball, and tennis. The brand mainly operates in South America and Asia. This brand was the official supplier for the Los Pumas, the Argentina national rugby union team from 2000 to 2004. In 2007 the Alpargatas company in Argentina was bought by Sao Paulo Alpargatas.
Which brand does this logo belong to?
This is an Italian company founded in 1911 in Torino, Italy when rubber-soled footwear marked with the brand’s logo was produced by Walter Martiny. In 1925, the company came up with the model 2750 shoes that had vulcanized rubber soles. In the 1930s the company diversified its products to include new collections dedicated to daily life and sports. In 1951 the company merged with the Pirelli company which lead to increase in the production of tennis shoes. In the 1980s the company started its clothes line production.