What makes a good brand logo? It can be hard to quantify sometimes to be sure, but typically, there are a number of common elements that set a good logo apart from the pack. Typically, a good logo needs to be well designed, memorable and high contrast, allowing for it to resonate with prospective consumers as well as with the general public. However, logos change, they adapt, they rebrand. Sometimes the logos we remember from growing up are not the same as the ones we see today. This provides a unique challenge to both producers and shoppers, and the new logo needs to resonate enough to justify the change.
That brings us to this quiz. This quiz is comprised of a number of different logos, both new and old, that have been slightly modified in a few key ways. Some of them have been recreated from scratch, some of them have been modified from the original, but there is something common to most of them: they are difficult to solve. Not to toot our own horns here, but we think this is our toughest logo quiz to date, and it will take a true genius to gain over 70%. Care to prove us wrong?
1What is the name of this sandwich joint?
Submarine sandwiches have always been rather popular, and it is not that hard to see why. They are easy to eat, tasty can be served hot or cold, and are filling without breaking the bank. However, while submarine sandwiches can be served hot or cold, they were predominantly served cold. That changed when this chain came into play. They toasted their sandwiches when very few chains (or even local restaurants) did. What is the name of this chain of submarine sandwich shops?
2What superhero has this logo?
This logo represents one of the most popular superheroes in the world. He is a vigilante from Gotham City, who dresses as a certain animal to stop criminals without disclosing his personal identity. That identity: Bruce Wayne, the popular billionaire with a heart of gold that no one would ever suspect. He uses the many resources available to him to solve crimes as the self-proclaimed world's greatest detective. His sidekick is named Robin. What superhero is associated with this logo?
3What gas station is associated with this logo?
Gas stations are an important part of our day to day lives. We all need to use them at some point in our lives. On some trips, it will just be to visit the store on site or the car wash. For the majority of trips, it will be to fill up on gas to keep our vehicles moving. They are an important part of society as a whole, and many brands are out there. What brand of gas stations features this logo?
4What television station has this logo?
This television station is broadcast in homes all around the United States. They are owned by media conglomerate Comcast, which also owns a number of technology and entertainment companies, including Universal Pictures. This channel is home to tons of great content, including television mainstay Saturday Night Live, and viral tearjerker This is Us. It is easy to say that this network is beloved in many homes, and if not the network, their content is loved. What is the name of this station?
5What about this one?
This brand has positioned itself for many years as the anti-cola. It is a light, refreshing, lemon-lime flavored drink, that is caffeine free and clear to the eye. It is also more apparently carbonated than the typical cola, which is thicker and richer. This drink also prides itself on using more natural flavors. Despite all this, it is still a very cool drink, and the red dot in the logo served as their mascot for years. What is the name of this drink?
6What brand is associated with this logo?
This brand of clothing is best known for making a wide variety of footwear, sports apparel and everyday clothing. They are one of the leading brands of sports apparel and have become very popular over the years, with many coming to love and trust the brand. Their clothing is decently priced and provides all the features athletes have come to want or expect without compromising on either quality or fashion. What is the name of this sporty brand of clothing?
7What is the name of this toy company?
This toy company is sure to make one smile, as evidenced by its logo. It is one of the largest companies period, let alone a toy one. They are known for producing a wide variety of beloved toys such as Transformers, G.I. Joe and My Little Pony, as well as classic board games such as Monopoly and Scrabble. They currently have their sights set on Hollywood, and their production company, Allspark Pictures, is working on a number of films based on their toys. What is the name of this brand?
8What about this toy brand?
This is one of the largest brands of toys in the world. Children and grown ups love this simple toy. They can attach a number of colored blocks to each other, creating new worlds to visit, and vehicles to drive. Miniature figurines, also known as minifigs, are also made by this company, allowing them to interact with the world built by others. Exceptionally well made, but hard to duplicate, this is one of the world's most beloved brands. What is its name?
9WHat is the name of this pizza chain?
This is one of the larger pizza chains in the United States. Whereas many chains prepare the pizza on site, this one is a wee bit different. While one can get pizza that is hot, fresh and ready, they also offer a number of pizzas that customers can take home to bake. This, in particular, sets this pizza chain apart from the rather steep competition. They also have an international presence. What is the name of this chain of pizza restaurants?
10What brand of corn chips features this logo?
This logo is one of the older logos for the brand, still used on some packages as well as on the side of many trucks carrying the product. The more recent logo features the name of the brand with a large triangle intertwined with it. This brand of corn chips are triangular in shape and come in such flavors as Nacho Cheese, Cool Ranch, Sweet Chili Heat, Pickle and many, many more. It is one of Frito Lay's flagship brands. What is its name?
11What is the name of this chain of stores?
This chain of stores is very popular among children, and it is pretty clear why this is the case. Children, in particular, love to be creative, and this store allows them to build a teddy bear of their own and dress it as they so desire. It is a magical experience for both children and those who are children at heart and has grown fairly rapidly from a small chain into a sizeable one. What is the name of this chain?
12What superhero features this logo?
This logo is associated with a number of different superheroes, as well as with an entire corps. People who are part of this corps wear a special ring that allows them to create anything their mind may desire. The catch: they have to have the willpower to do so. Many people have been a part of the corps over the year, including Sinestro, John Stewart and Hal Jordan, who some may know as being played by Ryan Reynolds. What superhero has this logo?
13What superhero features this logo?
This superhero can supposedly do whatever a certain type of bug can. Can this man swing from a thread? One must look overhead to find the answer! Yes, this superhero has been an integral part of popular culture for many, many years, and is one of the most famous comic book characters in the world. Many people have gone by the identity of this superhero, but perhaps the most well known is Peter Parker. What superhero is associated with this logo?
14What brand is associated with this logo?
This brand is one of the most popular in the world, as well as one of the most versatile. They are best known for their tires, but they are actually a really diverse brand beyond the automotive industry. For example, they release a yearly guide of the best restaurants in the world. To earn a star from this company is considered one of the highest honors in the culinary world. Their mascot, featured in the logo, is also very well known. What is the name of this company?
15What is the name of this donut chain?
Who doesn't love a good donut? They can be sweet, savoury, in between, can come glazed or plain, and iced or regular. It seems there is a donut for everyone, and they make a great breakfast, provided one is mindful of the caloric content. Oh, and every donut needs a good coffee to wash it down. This chain provides both great donuts and coffee and is a favorite of cops and citizens everywhere they operate. What is the name of this donut chain?
16What pizza chain has this logo?
While some pizza chains value quality and some value variety, it is easy to say that this chain values speed above all else. That is not to say they lack the other two: the variety is decent and the taste pretty great, but there is simply no beating the speed of this chain. They can get a pizza out hot and ready within minutes, allowing for less waiting and more eating. What is the name of this pizza restaurant chain?
17What about this television station?
This station is also quite popular in the United States, and they are starting to grow their international presence. They provide a home to a number of great television series, as well as some fanboy-friendly content. Some of their big shows on the main network include Young Sheldon and The Big Bang Theory. They also have a streaming platform, called All Access, that features original series such as Star Trek: Discovery and an upcoming reboot of The Twilight Zone. What is the name of this network?
18What superhero features this logo?
This logo is associated with a superhero many consider to be the fastest man alive. He can zip past people in a blur, running at hundreds of miles an hour. He does this by tapping into the Speed Force, a mystical part of reality that is frankly too difficult to explain. Really, if it needs to happen, the Speed Force will let it happen. Many people have taken up the mantle including Jay Garrick, Wally West and Barry Allen. What superhero is associated with this logo?
19What sports organization features this logo?
This logo is rather new, as it is the first redesign for this iconic sports group in a number of years. However, it still features a number of similarities with the old logo, namely the colored stripes. This sports group represents a number of racecar drivers and hosts a number of racing events over the years. While not a conventional sport by any means, racing is nevertheless thrilling and an exciting watch on the weekend. What brand matches this logo?
20What is the name of this luxury brand?
This brand is associated with a number of different high-end watches. When someone asks about a luxury watch, this is most likely the first brand that jumps to mind. The brand is iconic and known for the quality and durability of their watches. Many watches produced by this brand have even been known to last for generations. However, all of this comes at a rather steep cost, making their products a one-time purchase typically. What is the name of this brand?
21What brand features this logo?
This logo is associated with a brand of home improvement stores. This brand is very popular in both the United States and Canada and is one of the leading brands within its industry. Most any necessity for the home can be found within one of these stores, and it is a haven for do it yourself enthusiasts, as well as industry professionals. The stores are well organized and often sprawling. What is the name of the brand associated with this logo?
22What is the name of this television station?
This station runs on a number of local affiliates such as WNED. They showcase a number of educational shows, as well as entertainment, and have a great variety of kids shows. They are predominantly supported through public funding, sponsorships, and viewers like you. They always thank local viewers and ask for their support. Some of the shows on this network have included Masterpiece Theatre, Arthur and Mr. Roger's Neighborhood. They also air Sesame Street. What is the name of this network?
23What about this brand of ginger ale?
This brand competes primarily with Canada Dry and produces a number of different types of ginger ale, as well as some other drinks such as sparkling lemonade and tonic water. The brand itself can be traced back to Switzerland, but it has a worldwide presence and is loved by many. Typically, the ginger ale produced by this brand has a deeper flavor, and a bit less carbonation compared to to their competitors. What is the name of this soft drink brand?
This logo is for one of the most popular burger chains around the world, and easily the most popular in the Philippines. However, those in the United States and Canada may be unfamiliar with it, as it is slowly but steadily growing in both countries. This place serves a variety of different items such as delicious burgers, tasty pies, mouth-watering spaghetti, and their world famous and scrumptious fried chicken. What is the name of this growing brand of fast-food joints?
25What superhero is associated with this logo?
This logo represents one of the greatest superheroes in history. Steve Rogers was a well-meaning man who wanted to serve his country during World War 2. However, he was not physically capable to fight. That all changed when an experimental serum granted him extreme strength. He took up a certain mantle of a superhero. During a mission, his plane went down into a cold tundra, where he was frozen for many years. In modern day, he was thawed out, and he joined The Avengers. What is his name?
26What is the name of this ginger ale?
This brand of ginger ale owes so much to the northern neighbour (or should we say neighbour) of the United States, they dedicated their brand to it. This brand of ginger ale is one of the most popular around the world and is rich in flavor. It is also more carbonated than some of its competitors. This brand is not limited to ginger ale, however. They also are known for producing club soda and tonic water. What is the name of this brand?
27What about this fast-food chain?
This fast food chain is very popular in the United States. So much so, in fact, it goes by two different names. It is one of the few chains in the world that does so. As such, this is our first dual logo brand! This restaurant is known for serving up thickburgers, and a attract a predominantly male audience with some... boundary-pushing viral advertisements, to put it one way. What are the two names of this ever popular chain of fast-food restaurants?
28What is the name of this soft drink brand?
This brand of soft drinks can be rather difficult to describe. While many have generalized it as a cherry cola, or as a fruit punch, there is much more to it then meets the eye. The flavor itself is actually comprised of a number of different flavors, most of which have never been disclosed to the public. Supposedly, prune juice is one of those flavors. This drink is one of the most popular cola-like drinks that is not Coke or Pepsi. What is the name of this drink?
29What superhero is represented by this logo?
This logo represents a superhero... wait, did you just say a superhero? No, no, no, no, no. I am not a superhero. Let's get this straight. I am so not a superhero. I am taking over this quiz and knocked out the writer just to fix this mess of a description. No, I am not a hero, I am what some may call an anti-hero. I love to quip, mess stuff up, and break the fourth wall. Oh, and I cannot be quiet. They call me the merc with a mouth for a reason. What is my name?
30What is the name of this restaurant?
Ethnic food can be difficult to find in some countries, especially as a chain. Sometimes, one just craves delicious foreign food at a low price, but the selection can leave something to desire. Thankfully, this chain is one of the few with a worldwide presence that delivers foreign food at a low price, even if some liberties have been taken with the recipes. This chain delivers tastes inspired by China and is the largest chain of its type in the US. What is its name?
31What comic company features this logo.
Full disclosure: this logo is not for computer manufacturer Dell. In contrast, it is for one of the largest publishers of comic books in the world. They are owned by Warner Bros. and have produced comic books for decades. Some of the characters introduced or owned by this brand include Superman, Batman, Wonder Woman, The Flash, Shazam, Aquaman, The Joker, Harley Quinn, Cyborg, Robin, Starfire, Beast Boy, Raven, and many, many more iconic characters. What is the name of this brand?
32What brand matches this logo?
This logo is for a popular chain of fast-food restaurants across the United States. Its international presence is, however, rather limited. They serve the typical fast food standards such as burgers, fries and milkshakes, as well as a few unconventional menu items such as tacos. Their mascot is a man with a head made out of foam, with a blank expression and an ice cream cone for a hat. The restaurant itself is named after a popular children's toy. What is the name of this brand?
33What superhero is associated with this logo?
This superhero is one of the most famous in the world and is a member of both the Justice League and a group commonly referred to as the trinity (alongside Batman and Wonder Woman). He was not born on Earth. Rather, he was born on a distant planet called Krypton and was sent to Earth when the planet was on its last hour. He later took on the identity of Clark Kent and began saving the world from the villains. What Superhero is associated with this logo?
34What brand of stores features this logo?
This chain of stores provides a number of secondhand items a new home. While the majority of the products sold in these stores are used, that does not mean that they are without quality. In contrast, most are in excellent condition and are worth a wear, watch, read, play, etc. This brand also gives a large amount of its earnings to charitable donations, meaning people can feel good about shopping there. What is the name of this brand of stores?
35What about this superhero logo?
This logo is representative of one of the more unfortunately misunderstood superheroes. This hero is a really cool dude, with control over the seas and the animals within. However, many found him to be silly and parodied him. Thankfully, his image is starting to change, with actor Jason Momoa taking up the role in Justice League as well as an upcoming solo movie. This character hails from Atlantis and is the rightful king of it. What is the name of this hero?
36What brand of retail stores has this logo?
This logo is for a large brand of retail stores that can be found across the world. The goal of this store is simple: sell as much for as little as possible. There is a wide variety of options to choose from, all mostly around or below the $1 range. Needless to say, this store can be very affordable and is a good friend for the more frugal shopper. What is the name of this chain of large dollar stores?
37What about this comic company?
This company is another major player in the world of comic books. Where it is an even bigger player than its competition is in the entertainment business, specifically movies. This brand is owned by the Walt Disney Company and has produced a number of different comics and movies that have changed popular culture forever. Some of the characters introduced or owned by this brand include Spider-Man, Iron Man, Ant-Man, The Hulk, Black Panther and many more. What brand of comics is associated with this logo?
38What brand matches this logo?
This chain of bakeries is known for making one product and making it well: Cinnamon Rolls. They are loved around the world, and the scent of their burgers can be amazing, making it hard for a hungry person to resist. Beyond their flagship brand of cinnamon rolls, they also offer other takes on the classic dish including churro sticks and more. Their cream cheese icing, in particular, is very tasty and hard not to love. What is the name of this chain?
39What is the name of this premium network?
Most of the networks represented in this quiz are considered public and are shown in most households around the world. That is not the case with this network. This network charges a somewhat hefty monthly premium to enjoy their programming, but for many, the price is worth it. The programming on this network includes a number of new release movies, buzzy talk shows, and blockbuster television series such as Westworld and Game of Thrones. What o the name of this network?
40What toy brand has this logo?
This logo is iconic in the hearts of 90s kids, as well as in the hearts of some truly dedicated collectors. While it looks simple at first: merely a heart with the name of the brand within, the stories of it are boundless. This logo is often found on the tags of Beanie Babies, which were such a fad at one point, they would fly off stores shelves. People would wait in line for hours on end to get their hands on one. What is the name of this brand?
41What ice cream brand features this logo?
This logo is associated with a popular brand of ice cream that can be found in commercial freezers across the world, albeit sometimes under slightly different names. They produce a number of different ice cream bars that are sold easily in most convenience stores. The name of this brand is not what one would expect for an ice cream company. It sounds much more like a comedy troupe, at least on paper. What is the name of this popular brand?
42What discount store has this logo?
Let's start off with a hint, shall we? This logo is not the one used for Nature Valley granola bars, though you would be forgiven for recognizing the resemblance. No, this logo is for one of the largest chains of dollar stores in the United States. Like most dollar stores, stores under this brand feature a wide variety of necessities as well as entertainment for great prices. In terms of selection and price, this chain is great. What is its name?
43What retail store has this logo?
This logo is used for a brand of retail stores that are of the utmost importance in the United States. In these stores, one can find a wide variety of necessities for the home,l as well as fashion and perfume. It is in many regards your typical department store, albeit on a larger scale nationwide. It has a strong relationship with New York, with the flagship store found in the city. This brand also sponsors a major Thanksgiving parade. What is its name?
44What is the name of this brand of juices?
This brand is one of the largest in the Coca-Cola family of drinks. However, unlike many other brands in the family, the drinks produced by this brand are not carbonated. In contrast, the majority of the drinks are natural juices that are delicious and taste fresh. The others in the family are what are referred to as fruit cocktails. Those include drinks such as fruit punches and berry drinks. What is the name of this brand of juices and fruit drinks?
45What worldwide brand features this logo?
This logo is associated with a real estate company, that franchises out with a number of different local representatives around the world. Their logo of a tri-color hot air balloon is featured front and center on the signage of the agents. It is a very popular brand as it is one of the best known real estate companies in the world. Despite all of this, they are newer than one may think, having existed for only 45 years. What is the name of this brand?
46What is the name of this alphabetical network?
This channel is one of the largest in the United States and produces a number of great television shows. What many do not know is that they are owned by the Walt Disney Company. This relationship grants them access to Disney, Marvel and Star Wars content, though their focus has been predominantly on the Marvel brand. Some of the television shows shown on this network include Marvel's Agents of S.H.I.E.L.D. and The Goldberg's. What is the name of this network?
47What about this fast-food chain?
This chain is very well known in the United States, and is extremely popular in Canada. In Canada, it is the second largest chain of hamburger restaurants behind only McDonald's itself. It should be noted, the logo is different in both countries. The one used in the US (pictured), had a lighter beige, while the one in Canada has an orange color to it. This chain is one of the oldest in the world, and is best known for their root beer. What is its name?
48What Warehouse Club has this logo?
Warehouse clubs have become increasingly popular over the years, and it is certainly not hard to see why. The majority of items sold in these types of stores are bulk, allowing customers to save by buying a lot instead of buying a little. Due to the massive savings, a membership fee often has to be paid, but it is usually worth the cost. This warehouse club holds the distinction of being owned by Walmart. What is the name of this store?
49What about this retail chain?
This chain is much more prevalent in Canada and is of the utmost importance to the country's history. It is one of the oldest continually operating businesses in the world, having started as a trading company hundreds of years ago. Today, the brand owns such chains as Home Outfitters, Sak's Fifth Avenue and former discount retailer Zeller's. The multi-colored blankets sold by the chain are still a desired item many years later, and their design is iconic. What is the name of this chain?
50This toy brand?
This brand of toys has two main logos used for their products. The first is a spiky red circle, with the brand's name found within the middle. The second, as shown in this picture, features two people conversing making a signature shape. The latter logo is more commonly used for their games, but they have been slowly adopting it further. This brand is responsible for toys such as Barbie and the Masters of the Universe. What is the name of this brand?