Logos are what we use so that we can instantly recognize our favorite brands out of crowds of other brands! If we already know that we love Adidas gear, it makes sense for us to know what the Adidas logo looks like so we do not end up wasting time looking at Reebok gear or New Balance gear. If we already know that we love eating Taco Bell, it makes sense to know what their logo looks like to see if there are any Taco Bell restaurants located within in a mall food court or maybe on the side of the road during a long drive home!
Logos really come in handy when we want to share our opinions of our favorite items and brands with our closest friends and family members. They are deliberately designed to attract us and catch our eye. Logos tend to always succeed at that job!